So I've been making choices about heading fonts and paragraph styles and colors palettes, which makes me reflect on how passionate people are about fonts. No exception here, I get downright surly when clients request fonts which make me itch. Font choice is important, it communicates a lot beyond the words the letters are spelling out. Casual, formal, calligraphic, too trendy, too dated...and often the "trendy" quickly turns into the "dated"...
I'm a little snobby about fonts, I admit. Don't like fonts that are too dense, or too overused. I avoid Apple Chancery (have you ever tried to read a paragraph written in this font?), Comic Sans, and Tekton. I once received an email written entirely in Comic Sans, and it did not bode well for that line of communication. Papyrus used to be a favorite, but everyone and their aunt Jane uses it now. Ditto on Tempus Sans.
Right now I tend towards using nice interesting-yet-readable fonts for paragraphs, fond of Futura or Gill Sans for sans serif, or Georgia and Garamond for serif. Skia is nice, so is Bernhard Modern. I like space around my letters. Headline fonts: Zapfino (but it will probably go the way of Papyrus in a year or so) and Herculanum and something odd I found online called Old Copperfield.
2 comments:
OH!
Btw, your bowls are firing up today :)
I immediately though of my son's fiance when I read this article. She went to Marywood University for design, and is working on her Masters Degree at RIT. I've had similar conversations with her about her work. I find the process very interesting, and am glad that people work to get things just right.
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